Virtuality meets reality
SimRacing Expo and Porsche kick-off cooperation
For the SimRacing Expo, taking place September 16 and 17 this year at Nürburging, the ADAC, being the promoter of the tradeshow for virtual motorsport, and German automobile manufacturer Porsche walk side by side.
With their cooperation the partners join forces and increase the popularity of Simracing even more. Moreover, the promoter managed to win over one of the most successful brands in racing. Marc Hennerici, Promoter and Head of the SimRacing Expo, states: „We are currently experiencing a real boom in e-sports, that also has a huge impact on real motorsport. Today hardly any professional young race driver can go without simulation when preparing for races. That’s why we are highly delighted to have found the best possible partner for the SimRacing Expo in Porsche, since they are a worlwide renowned brand with a long tradition in motorsport. We also take Porsche’s interest in our event as a very positive sign for how close race simulation is to reality. Through the cooperation with Porsche we will reach a broader public in the future and can raise the interest towards SimRacing even more.“