Cooler Master EU aims to depart from the typical gaming events organized in previous years.
In 2024, the focus is on creating awareness about Cooler Master Lifestyle products, specifically highlighting the Dyn X sim racing lineup.

To achieve this, CM plans to participate in the ADAC Sim Expo event.
This initiative is designed to enhance Cooler Master’s brand visibility among both amateur and professional users.
Objectives include generating leads to boost Dyn X sales through the upcoming CM SimRacing Online Configurator, building an updated retail database, as well as identifying potential partners and media outlets for future collaborations with Cooler Master.Of course, the other products ranges such as systems and monitors will be on showcase as well.